Stories, analysis and product updates.
Practical thinking on media intelligence, brand reputation and crisis response - from the team building Perceptica.
Media analysis
Lidl and Kaufland dominate the media conversation
A Perceptica analysis of Q1 2017: Lidl and Kaufland command 89% of the online conversation about Bulgarian supermarket chains - and what consumers actually praise and complain about.
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Media analysis
Hell's Kitchen vs MasterChef - the social media battle of the chefs
A Perceptica study of 1,000+ mentions across 26 February to 14 March: which culinary show won the online conversation - and why episode length didn't save MasterChef.
Perceptica Editorial TeamPublished on
Media analysis
COVID-19-infected media
How in 10 weeks the pandemic news occupied the entire information stream across Bulgaria, Romania, North Macedonia and Serbia - a Perceptica deep-dive.
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Media analysis
Media Intelligence for Pharma: Use Cases & Benefits
How pharma companies use media monitoring and analysis to track sentiment, manage crises, combat misinformation, find KOLs and uncover global market opportunities.
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Media analysis
Driving Success in the Automotive Industry: The Power of Media Intelligence
How automotive brands use media monitoring and analysis to manage reputation, generate leads, outmanoeuvre competitors, and make data-driven decisions.
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Media analysis
Case study: how Bulgarian and Norwegian media cover domestic violence
A media analysis case study from the EEA-funded Prevention Through Awareness project: more than 7,000 articles on domestic and gender-based violence, what the coverage looked like, and what it teaches about reading media narratives.
Perceptica Editorial TeamPublished on