Kickstart your year by assessing your online footprint so you can craft effective communication plans for the months ahead. 

Perceptica’s in-depth yearly media analysis report converts raw data into actionable insights by analysing metrics like:

  • Audience engagement
  • Sentiment
  • Content performance
  • Overall brand perception 
  • Competitor analysis

What’s Inside Our Yearly Report?

We will provide you with a detailed breakdown of your and your competitors’ media presence from the past year so you can steer your communication blueprint for the current year in the right direction.

You will learn:

  • How your content performed (engagement breakdown)
  • What discussions and narratives surrounded your brand (public perception and conversations)
  • How people felt about your brand (sentiment overview)
  • How much coverage your brand received compared to your competitors (share of voice)
  • Insights into competitor tactics, successes, and missteps (competitor analysis)
  • What were the trends in your industry as well as key digital discussions (trend analysis)
  • Who is creating the biggest buzz about your brand (influencer analytics).