Hell’s Kitchen vs MasterChef – продължението на кулинарната битка в социалните медии 20Mar

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Над 1000 споменавания и коментари за двете кулинарни предавания са генерирали предаванията MasterChef и Hell’s Kitchen за периода 26 февруари – 14 март, показва проучване на агенцията за медийни анализи Perceptica. Извадката е на база наблюдение на разговора във Фейсбук, Туитър, блогове и онлайн форуми. Битката между кулинарните титани за очите и небцето на зрителите продължава в социалните медии и след приключване на всеки от излъчваните епизоди. За разглеждания период…

Welcome to Pre-Commerce! 7May

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If you think that the ingenious ad you’ve created recently or the newest brand promotion you conceived are the tools that will earn you an edge with your customers…think again! The old days of marketing and advertising are over (whether you want to admit it, or not). You might create as brilliant content as you wish, but if people do not pick it up and spread the word themselves, this…

The selling power of Pinterest 25Oct

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Social media has been the hottest thing around for a while, after the hype surrounding Twitter and Facebook, the crowds are now getting Pinsane. Why? Social media put a strong emphasis on quality visuals and content, which brought it many engaged users. In theory the visual side of direct communication has 60% impact on the person you communicate with, while, vocal amounts to 30% and verbal- only to 10%. In…

Banks need to cherish social media, not shy away from it 17Oct

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How do foreign banks cope with the social media challenge compared with Bulgarian lenders? By Martin Miliev, Project Manager at Perceptica Media Research (The article originally appeared in SeeNews SEE TOP100 2012) The social media rise to prominence over the past decade has been well documented. It comes as no surprise that the sheer power and possibilities, offered by the user-generated media, have enthralled marketing and communication specialists and forced…

Selecting the proper social media channels 27Aug

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A recent poll by the Creative Group, the specialist recruitment firm, found out only a fifth of US brand owners and agencies plan to use Pinterest, the image-sharing platform, for business purposes, despite its rising popularity among consumers. We at Perceptica, have stressed out on numerous occasions, that not all social media platforms are created equal and companies and brands should thread carefully when picking what social media platforms to…

Eavesdropping on the social media conversation 17Aug

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The “Engage in the social media conversation” mantra has been around for a while now. Communication specialists have been repeating it for so long that it has become a cliché. What is even worse, the engagement approach might be barren as separate reports from McKinsey and Forrester suggest. Even more, companies like Wal-mart and LL Bean are discovering themselves that the engagement might not lead to success on the market…