Nowadays, humans are being flooded with advertising. People keep getting bombarded by sponsored stories on Facebook and Twitter while trying to run away from traditional ads on TV. The attention span of an average user, however, is not limitless. Brands must therefore carefully choose ways to approach potential and existing clients, as the latter are not responding to campaigns the way they used to. This tendency is precisely what…
Tag Archives: media analysis
Лидл и Кауфланд доминират медийното пространство по брой споменавания през първото тримесечие на 2017 14Jul
Двете вериги заемат 89% от целия разговор за веригите за бързооборотни стоки Търговската верига “Лидл” доминира 61% от медийния разговор онлайн, показва ново проучване на българската агенция за медийни анализи Perceptica. На второ място е “Кауфланд”, която заема 28% от цялото съдържание. Изследването на настроенията онлайн обхваща споменавания на веригите за бързооборотни стоки в традиционни онлайн и печатни медии, блогове, форуми, Twitter и Facebook за периода януари-март 2017 г. “Билла” е третата…

Eavesdropping on the social media conversation 17Aug
The “Engage in the social media conversation” mantra has been around for a while now. Communication specialists have been repeating it for so long that it has become a cliché. What is even worse, the engagement approach might be barren as separate reports from McKinsey and Forrester suggest. Even more, companies like Wal-mart and LL Bean are discovering themselves that the engagement might not lead to success on the market…

Sofia Pride 2012 in the conventional & social media 3Aug
We offer you our detailed analysis of how the conventional & the social media presented the Sofia Pride parade in June 2012. What were the most salient themes? How did coverage fit within the extremes of the emotional spectrum? The answers to these and many other questions can be found in the PDF report Sofia Pride 2012 (Click on the title to download).