Brand Journalism and the Thin Red Line Between Marketing Success and Taking the Easy Way Out 22Aug

Posted by on

  Nowadays, humans are being flooded with advertising. People keep getting bombarded by sponsored stories on Facebook and Twitter while trying to run away from traditional ads on TV. The attention span of an average user, however, is not limitless. Brands must therefore carefully choose ways to approach potential and existing clients, as the latter are not responding to campaigns the way they used to. This tendency is precisely what…

Лидл и Кауфланд доминират медийното пространство по брой споменавания през първото тримесечие на 2017 14Jul

Posted by on

Двете вериги заемат 89% от целия разговор за веригите за бързооборотни стоки Търговската верига “Лидл” доминира 61% от медийния разговор онлайн, показва ново проучване на българската агенция за медийни анализи Perceptica. На второ място е “Кауфланд”, която заема 28% от цялото съдържание. Изследването на настроенията онлайн обхваща споменавания на веригите за бързооборотни стоки в традиционни онлайн и печатни медии, блогове, форуми, Twitter и Facebook за периода януари-март 2017 г. “Билла” е  третата…

Eavesdropping on the social media conversation 17Aug

Posted by on

The “Engage in the social media conversation” mantra has been around for a while now. Communication specialists have been repeating it for so long that it has become a cliché. What is even worse, the engagement approach might be barren as separate reports from McKinsey and Forrester suggest. Even more, companies like Wal-mart and LL Bean are discovering themselves that the engagement might not lead to success on the market…