- How is my profile shaped by the media?
- How am I accepted by the people?
- Is my message and ideas understood and well-covered?
- Is my reputation better than that of my opponents/counterparts?
This type of analysis constructs a media portrait of a public person and his/her actions. It evaluates the media sentiment toward that particular person and assesses how well his/her agenda is presented in the media.
Additionally, it appraises the impact of certain events and issues on the public perception of this person and his/her actions.