Social media intelligence

  • What do people think about our brands and products?
  • What types of emotions does my organisation/brand/product evoke in the end-users?
  • What do customers like or complain about in our products and services?
  • What is the blogosphere talking about my brand/product/company?
  • What platform is buzzing about my product/brand/organisation? Twitter? Forums? Blogosphere?
  • Who on Twitter is discussing my organisation or product?

A great tool to look at your brand or company through the eyes of your customers.

This type of research focuses on the way end-users perceive your company or brand. It provides an opportunity to look at authentic user experiences, identify the most salient issues that agitate the end-user and find out who are the most prominent opinion-influencers regarding your company or brand.

More media analyses