- What do people think about our brands and products?
- What types of emotions does my organisation/brand/product evoke in the end-users?
- What do customers like or complain about in our products and services?
- What is the blogosphere talking about my brand/product/company?
- What platform is buzzing about my product/brand/organisation? Twitter? Forums? Blogosphere?
- Who on Twitter is discussing my organisation or product?
A great tool to look at your brand or company through the eyes of your customers.
This type of research focuses on the way end-users perceive your company or brand. It provides an opportunity to look at authentic user experiences, identify the most salient issues that agitate the end-user and find out who are the most prominent opinion-influencers regarding your company or brand.