Industry media research

  • What problems does the industry face according to customers?
  • How do the major sector players perform in terms of PR & Marketing efforts?
  • What are the main reputation drivers for the industry?
  • What are the industry events which media and customers are most interested in?

For industries driven by reputation, the business of which is directly linked to end-customers, it is crucial to get an insight into what the media think and how they write about them, as well as into social-media conversations in which their end-customers show up.

This is a type of research through which sector players could not only wise up to their corporate or brand image and benchmark against the industry as a whole, but also realise the industry’s image and which events, messages, spokespeople, analysts and topics shape that image

Most importantly, the research gives you a clear indication of where an organisation ranks against its peers, thus proving the effectiveness of your efforts or providing you with the intelligence needed to enter new markets.

More media analyses