- What problems does the industry face according to customers?
- How do the major sector players perform in terms of PR & Marketing efforts?
- What are the main reputation drivers for the industry?
- What are the industry events which media and customers are most interested in?
For industries driven by reputation, the business of which is directly linked to end-customers, it is crucial to get an insight into what the media think and how they write about them, as well as into social-media conversations in which their end-customers show up.
This is a type of research through which sector players could not only wise up to their corporate or brand image and benchmark against the industry as a whole, but also realise the industry’s image and which events, messages, spokespeople, analysts and topics shape that image
Most importantly, the research gives you a clear indication of where an organisation ranks against its peers, thus proving the effectiveness of your efforts or providing you with the intelligence needed to enter new markets.