- Was our campaign/event a success?
- Was our campaign/event effective in terms of efforts and resources put vs. results achieved?
- Was our campaign/event appropriately covered or were our publications just re-distributed by the media?
Tracks the media response, both in traditional and social media, to an event or campaign. In addition to monitoring the media from the inception to the end of the event/campaign, this report is a powerful tool that assists marketing and PR practitioners to evaluate and fine-tune their efforts in real time and measure the outcome and effectiveness of various promotional events and campaigns.