- Source assessment & ranking: Assessment of pre-defined
list of sources, identification and selection of relevant sources,
trial monitoring of sources, source ranking based on their importance and/or coverage, focus and influence.
- Search/feed building & optimisation: Design and re-design
search queries and/or keyword(s) and keyword phrases,
Boolean logics, etc. in accordance with the type of media monitored. The service includes translation of search terms
and building search strings in all languages we cover.
- Automatically generated monitoring
- Manually managed newsletters
- Digital & press clipping
- Content review & selection: includes all types of media
- Source planning & prospecting: Identification of ways to access premium sources, aggregated platforms, and gathering data such as subscription pricing, licensing fees and other pricing schemes; identification of delivery options; analysis of copyrights and restrictions.
Light, normal or advanced depending on the number of required indexing categories:
- Subject indexing: indexing by a range of subjects specified by client: topic, industry/sector, product, brand, key people, author, location, language, company/organization etc.
- Sentiment indexing: tonality, favorability, key message defining and tagging.
- Appearance indexing: positioning/location, visual presence, magnitude, size
Translation and summaries
- Headline translation
- Translation of various texts: from 30+ languages
- Summary writing: short (30-50 words), normal (50-100 words), long (>100 words) summaries.
Research & analysis
- Commentary writing
- Data visualisation
- Interviewing & surveying
- Desk top research on demand