Some thoughts on content marketing trends 18Oct

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A recent Econsultancy report and a Business Insider interview with Scott Monty, Ford’s global head of social media, shed some light on how companies and brands approach social media, generate social media content, and engage with their customers and fans. The Econsultancy report and Mr. Monty confirmed presence in the social media has become vital for any company and brand. What is more intriguing here is how the communication and…

Selecting the proper social media channels 27Aug

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A recent poll by the Creative Group, the specialist recruitment firm, found out only a fifth of US brand owners and agencies plan to use Pinterest, the image-sharing platform, for business purposes, despite its rising popularity among consumers. We at Perceptica, have stressed out on numerous occasions, that not all social media platforms are created equal and companies and brands should thread carefully when picking what social media platforms to…