Retail Chains

Chain reactions 2Nov

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The retail industry has always been of major interest to both consumers and marketers. We decided to seize the opportunity and analyse what the media has to say about the biggest retail chains in Bulgaria both in conventional news outlets and the social media. Some of the results, about the industry as a whole and particular retail chains as well, proved quite interesting. Would you like to see them? Track…

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Banks need to cherish social media, not shy away from it 17Oct

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How do foreign banks cope with the social media challenge compared with Bulgarian lenders? By Martin Miliev, Project Manager at Perceptica Media Research (The article originally appeared in SeeNews SEE TOP100 2012) The social media rise to prominence over the past decade has been well documented. It comes as no surprise that the sheer power and possibilities, offered by the user-generated media, have enthralled marketing and communication specialists and forced…