Brand Journalism and the Thin Red Line Between Marketing Success and Taking the Easy Way Out 22Aug

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  Nowadays, humans are being flooded with advertising. People keep getting bombarded by sponsored stories on Facebook and Twitter while trying to run away from traditional ads on TV. The attention span of an average user, however, is not limitless. Brands must therefore carefully choose ways to approach potential and existing clients, as the latter are not responding to campaigns the way they used to. This tendency is precisely what…

Online Media Rating of Bulgarian FMCG Chains 2015 1Sep

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Lidl was the indisputable leader among Bulgarian commercial chains as far as their coverage by online News and Social Media goes. The seven largest FMCG chains in Bulgaria generated a total of 37,000 mentions across online channels in 2015. A considerable share of those mentions (74%) came from online forums, and bg-mamma.com in particular. This is the place where Bulgarian women gather to discuss shopping, the quality of stores and products offered…

IAB forum 2015, Measurement and Interactive Marketing 4May

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The mission of Interactive Advertising Beaurau (IAB) Bulgaria is to promote the advantages of interactive marketing and establish Internet as a key communication channel along with traditional print and broadcast media. In line with IAB values the topic of this year’s IAB forum put a strong emphasis not only on Content Marketing, customer experience and digital advertising, but also on the ways to measure the success of marketing tools, ads…

Experience Marketing 22Nov

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This week we had the pleasure to participate in the annual BG Site webinar among other presenters who covered a variety of topics: from Your Online Marketing Mix to Оn-site optimization, UX Design, Writing for web and Digital democracy with web tools. Perceptica’s participation in the webinar was my presentation focused on contemporary tendencies in using Social media for Experience/Experiential Marketing. In this blog post, I will try to outline the…

Welcome to Pre-Commerce! 7May

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If you think that the ingenious ad you’ve created recently or the newest brand promotion you conceived are the tools that will earn you an edge with your customers…think again! The old days of marketing and advertising are over (whether you want to admit it, or not). You might create as brilliant content as you wish, but if people do not pick it up and spread the word themselves, this…