IAB forum 2015, Measurement and Interactive Marketing 4May

Posted by on

The mission of Interactive Advertising Beaurau (IAB) Bulgaria is to promote the advantages of interactive marketing and establish Internet as a key communication channel along with traditional print and broadcast media. In line with IAB values the topic of this year’s IAB forum put a strong emphasis not only on Content Marketing, customer experience and digital advertising, but also on the ways to measure the success of marketing tools, ads…

Experience Marketing 22Nov

Posted by on

This week we had the pleasure to participate in the annual BG Site webinar among other presenters who covered a variety of topics: from Your Online Marketing Mix to Оn-site optimization, UX Design, Writing for web and Digital democracy with web tools. Perceptica’s participation in the webinar was my presentation focused on contemporary tendencies in using Social media for Experience/Experiential Marketing. In this blog post, I will try to outline the…

Perceptica @ IPRA 2013 7Nov

Posted by on

Alastair Campbell Yesterday’s IPRA CEE Conference presented the Bulgarian audience with the great opportunity to interact with a number of PR and Communications professionals who delivered a well targeted, engaging and thoroughly interesting set of presentations. Alastair Campbell, Director of Communications and Strategy for Prime Minister Tony Blair between 1997 and 2003, opened the discussion with a presentation that more or less encompassed the main focus of the whole event: The Power of communications in…

Brandscapes: City Branding and the media images of 10 SEE capitals 22Oct

Posted by on

Perceptica is proud to announce the results of our internal research project on the media image of 10 selected SEE capitals. This article  as well as additional economic information on the region can be found in this year’s SEE Top 100. The nature of the modern knowledge economy has changed the way we perceive physical spaces. Contemporary cities are increasingly viewed not only as geographic and economic entities, but also…

Take-away business lessons from Digitalk 2013 4Jun

Posted by on

  Digitalk is among the most forward-looking and ambitious events in the field of digital technologies, business and marketing in Bulgaria and the SEE region. While last year the conference focused primarily on Digital marketing, Digitalk 2013 was dedicated to the three-step process of creating a Global company/brand. The first panel centered on ideas and innovations, the second one- on taking the necessary steps to turn your local business into…

Perceptica at the PR Festival 2013 4Jun

Posted by on

By Alzhbeta Stefanova The last few days have been very exciting for our team as we took part in some of the biggest and most exciting events in the PR and Digital industry in Bulgaria – PR Festival, PRPriz contest and Digitalk 2013. Photo: Bulgarian Public Relations Society The PR Festival and contest were organized by the Bulgarian Public Relations Society and gathered some of the best projects and teams…

Google tools for improving your Social Media presence 17Apr

Posted by on

  With social media gaining more and more momentum for generating engagement with your company or brand, there is also a growing  demand for tools with which you can measure people’s level of interest. How many likes has your Facebook page generated over time? How many followers you gained with your tweets?  As always: Google has the answer. Google’s Wildfire is one of the easiest and most convenient ways to find…

Perceptica presents at SeeNews TOP100 15Oct

Posted by on

Last Friday (October 11th) we, the team of Perceptica, had the pleasure to attend this year’s award ceremony for SEE Top 100. At the conference we learned from the SeeNews team more about the 100 best performing companies in Southeastern Europe and some of the most interesting and current economic tendencies in the region. Furthermore, we had the chance to introduce our newest research into the industry of Fast Moving…