Online Media Rating of Bulgarian FMCG Chains 2015 1Sep

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Lidl was the indisputable leader among Bulgarian commercial chains as far as their coverage by online News and Social Media goes. The seven largest FMCG chains in Bulgaria generated a total of 37,000 mentions across online channels in 2015. A considerable share of those mentions (74%) came from online forums, and in particular. This is the place where Bulgarian women gather to discuss shopping, the quality of stores and products offered…


Experience Marketing 22Nov

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This week we had the pleasure to participate in the annual BG Site webinar among other presenters who covered a variety of topics: from Your Online Marketing Mix to Оn-site optimization, UX Design, Writing for web and Digital democracy with web tools. Perceptica’s participation in the webinar was my presentation focused on contemporary tendencies in using Social media for Experience/Experiential Marketing. In this blog post, I will try to outline the…

Digitalk 2013

Take-away business lessons from Digitalk 2013 4Jun

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  Digitalk is among the most forward-looking and ambitious events in the field of digital technologies, business and marketing in Bulgaria and the SEE region. While last year the conference focused primarily on Digital marketing, Digitalk 2013 was dedicated to the three-step process of creating a Global company/brand. The first panel centered on ideas and innovations, the second one- on taking the necessary steps to turn your local business into…


Welcome to Pre-Commerce! 7May

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If you think that the ingenious ad you’ve created recently or the newest brand promotion you conceived are the tools that will earn you an edge with your customers…think again! The old days of marketing and advertising are over (whether you want to admit it, or not). You might create as brilliant content as you wish, but if people do not pick it up and spread the word themselves, this…

Retail Chains

Chain reactions 2Nov

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The retail industry has always been of major interest to both consumers and marketers. We decided to seize the opportunity and analyse what the media has to say about the biggest retail chains in Bulgaria both in conventional news outlets and the social media. Some of the results, about the industry as a whole and particular retail chains as well, proved quite interesting. Would you like to see them? Track…

Pinterest sells

The selling power of Pinterest 25Oct

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Social media has been the hottest thing around for a while, after the hype surrounding Twitter and Facebook, the crowds are now getting Pinsane. Why? Social media put a strong emphasis on quality visuals and content, which brought it many engaged users. In theory the visual side of direct communication has 60% impact on the person you communicate with, while, vocal amounts to 30% and verbal- only to 10%. In…


Banks need to cherish social media, not shy away from it 17Oct

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How do foreign banks cope with the social media challenge compared with Bulgarian lenders? By Martin Miliev, Project Manager at Perceptica Media Research (The article originally appeared in SeeNews SEE TOP100 2012) The social media rise to prominence over the past decade has been well documented. It comes as no surprise that the sheer power and possibilities, offered by the user-generated media, have enthralled marketing and communication specialists and forced…


The reputation industry fallacy 17Jul

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Brand owners have become obsessed with reputation. Over the past decade or so corporate reputation has achieved a divine status and ascended to a “strategic asset” prominence.  As The Economist points out, “reputation economy” is the new buzz word on the street as the market value of companies has been increasingly dependent on intangible assets like brands and intellectual capital. At the same time, the rise and unpredictable nature and…