Brand Journalism and the Thin Red Line Between Marketing Success and Taking the Easy Way Out 22Aug

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  Nowadays, humans are being flooded with advertising. People keep getting bombarded by sponsored stories on Facebook and Twitter while trying to run away from traditional ads on TV. The attention span of an average user, however, is not limitless. Brands must therefore carefully choose ways to approach potential and existing clients, as the latter are not responding to campaigns the way they used to. This tendency is precisely what…