IAB forum 2015, Measurement and Interactive Marketing 4May

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The mission of Interactive Advertising Beaurau (IAB) Bulgaria is to promote the advantages of interactive marketing and establish Internet as a key communication channel along with traditional print and broadcast media. In line with IAB values the topic of this year’s IAB forum put a strong emphasis not only on Content Marketing, customer experience and digital advertising, but also on the ways to measure the success of marketing tools, ads…

How to measure success? The consensus on good practices in social-media evaluation 4May

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Under this slogan I presented Perceptica and AMEC’s Social Media Measurement Frameworks at IAB’s annual forum in Sofia this year, the country’s most popular event for digital-ads professionals. As I expected the elite of the local digital comms to be there, my idea was to show why, how and by whom the best practices in social-media measurement are being developed, and how Perceptica had organically implemented them in its measurement…