Experience Marketing 22Nov

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This week we had the pleasure to participate in the annual BG Site webinar among other presenters who covered a variety of topics: from Your Online Marketing Mix to Оn-site optimization, UX Design, Writing for web and Digital democracy with web tools. Perceptica’s participation in the webinar was my presentation focused on contemporary tendencies in using Social media for Experience/Experiential Marketing. In this blog post, I will try to outline the…

Perceptica @ IPRA 2013 7Nov

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Alastair Campbell Yesterday’s IPRA CEE Conference presented the Bulgarian audience with the great opportunity to interact with a number of PR and Communications professionals who delivered a well targeted, engaging and thoroughly interesting set of presentations. Alastair Campbell, Director of Communications and Strategy for Prime Minister Tony Blair between 1997 and 2003, opened the discussion with a presentation that more or less encompassed the main focus of the whole event: The Power of communications in…