The selling power of Pinterest 25Oct

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Social media has been the hottest thing around for a while, after the hype surrounding Twitter and Facebook, the crowds are now getting Pinsane. Why? Social media put a strong emphasis on quality visuals and content, which brought it many engaged users. In theory the visual side of direct communication has 60% impact on the person you communicate with, while, vocal amounts to 30% and verbal- only to 10%. In…

Some thoughts on content marketing trends 18Oct

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A recent Econsultancy report and a Business Insider interview with Scott Monty, Ford’s global head of social media, shed some light on how companies and brands approach social media, generate social media content, and engage with their customers and fans. The Econsultancy report and Mr. Monty confirmed presence in the social media has become vital for any company and brand. What is more intriguing here is how the communication and…

Banks need to cherish social media, not shy away from it 17Oct

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How do foreign banks cope with the social media challenge compared with Bulgarian lenders? By Martin Miliev, Project Manager at Perceptica Media Research (The article originally appeared in SeeNews SEE TOP100 2012) The social media rise to prominence over the past decade has been well documented. It comes as no surprise that the sheer power and possibilities, offered by the user-generated media, have enthralled marketing and communication specialists and forced…

Perceptica presents at SeeNews TOP100 15Oct

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Last Friday (October 11th) we, the team of Perceptica, had the pleasure to attend this year’s award ceremony for SEE Top 100. At the conference we learned from the SeeNews team more about the 100 best performing companies in Southeastern Europe and some of the most interesting and current economic tendencies in the region. Furthermore, we had the chance to introduce our newest research into the industry of Fast Moving…